Now, when it comes to multiplying impact, sharing your knowledge is by far the best way to do it. We’ve never believed in keeping our learnings as our business secrets. If we learn something, we should share it. This has two kinds of impact:

1. If we share it in an inspiring way, our handprint on the world grows.
2. If others copy what we do, we need to stay ahead of the game by rethinking, inventing and continuously improving how and what we do. This doesn’t only ensure our existence – it’s also fun!